Blake Mycoskie: Making Tomorrow Better
9 Jan
I just received an email from Toms Shoes Chief Shoe Giver Blake Mycoskie today! Sure, he probably didn’t just send it to me – I have a feeling he sent it to the entire Toms Shoes email list. But this email was important, because in it he reached out to all of us Toms Shoes supporters, to ask us how WE will be participating in the world to make it a better place in 2010. I could go on, but I think Blake can say it better than I. So without further adieu, here is the email from Blake Mycoskie. The subject line is “Making tomorrow better”.
Dear WeLoveToms.com –
What is your vision for tomorrow?
While traveling in Argentina a few years ago, I met barefoot children who were struggling just to get through their daily lives. I desperately wanted to give them shoes for a better tomorrow, which led to the creation of TOMS. Since that time you — the TOMS community — have given away over 400,000 pairs of shoes to children around the world through our giving partners.
I couldn’t have imagined that one simple idea — all children deserving shoes — would create such an astonishing movement. Thank you for embracing this dream and helping to create the TOMS community we have today.
Now, we at TOMS HQ would like to hear from you. What is your dream for making tomorrow better than today? Share with us how you are hoping to make a difference in our world.
Our goal at TOMS is to be a company who wants a better tomorrow for everyone — it is so central to our mission it is how we came up with our name (TOMS stands for tomorrow). And we believe we all have experiences that lead us to want to make a difference in the world.
Most great ideas start small and close to home. What are your ideas of improving yourself, your community, and even our world? No idea is too big or too small. Believe me, you never know where the act of writing down your dreams will lead.
Just a few years ago I took a moment to write down my vision for tomorrow, and I hope you will do the same on TOMS.com now:
http://tools.toms.com/VisionForTomorrow
We look forward to being inspired — there’s a big world to change out there.
Carpe diem,
–Blake
Blake Mycoskie
Chief Shoe Giver
TOMS Shoes
Will you take the time to submit how you are making tomorrow better?


He sent it to everyone on his mailing list… For a second, I thought it was just to me too!